Gamers over 43 outnumber Gen Z on mobile per survey of 200K+

A new survey of 207,500 North American mobile gamers conducted by in-game advertising experience platform Monetizer is challenging demographic stereotypes. Players over 43 — Gen X and Boomers — represent 43% of gamers on the platform. Notably, they outnumber both Millennials (born 1981-1996) and Gen Z and younger (born 1997 or after) on mobile. Moreover, […]